Objectives/mission/scope

The integrated approach to achieve a competitive and sustainable European tourism policy should aim at minimising the negative impacts of tourism on society/environment and maximising tourism’s positive and creative contribution to local economies, the conservation of natural and cultural heritage, the quality of life of hosts and visitors. In this context, concepts and guidelines promoted by European Union institutions can be supported by definition of appropriate policies such as the sustainable management of destinations, integration of sustainability concerns by businesses and sustainability awareness by tourists.
Within a context of global trade liberalisation and constrained budgets, agriculture alone in many areas may result incapable of sustaining household livelihoods and socio-economic development. Among various alternatives for rural development, alternative forms of tourism for domestic and foreign visitors can be explored. Ecotourism is a form of sustainable tourism that consists of market-linked, long-term solutions for conserving and enhancing bio-cultural diversity and protecting the natural and cultural heritage of rural areas. It aims at enriching personal experiences, the environment and all forms of biodiversity awareness (nature, local society, and local culture in general). It also (re)distributes richness in small communities. 
Objectives of this research cluster are to enhance alternative and diversified sustainable tourism practices, aiming at the valorization of art, culture, natural landscapes and heritage.

Example of relevant research topics within the alliance

Tourism and Globalisation (Angers, Oradea, Evora)
Diversification of tourism practices and adaptation of organisations and territories (Angers, Oradea)
Economic and touristic valorisation of arts, culture and heritage. (Angers, Oradea, Evora)
Heritage conservation practices and their interaction with economic-social dynamics (Extremadura, Evora, Parma, Oradea)
Aesthetic of landscape and environment (Parma, Evora)
Climatic variables (climate change) and their impact on tourism and tourism activities. (Oradea, Evora)